Prince Bank Plc. was recently awarded the 2021 Best Commercial Bank, Cambodia and 2021 Best Innovation in Retail Banking, Cambodia. This is the second year Prince Bank Plc. won the Best Commercial Bank, Cambodia consecutively.

‘The International Banker award is to recognize organizations in setting new benchmarks for performance and pushing the boundaries within the financial industry. International Banker depends on nominations from its readers to locate the worthiest financial institutions around the world, the banks that are not just doing their jobs well but exceptionally well, that are in effect operating on the cutting edge of the industry and setting new levels of performance to which others in the field will aspire’, states International Banker.

According to Mr Honn Sorachna, CEO of Prince Bank Plc., we are very happy and glad to have been nominated and won these two highly acclaimed international awards in banking industry for Cambodia. We are honored and humbled by these two awards; it is indeed a testament to our boundless passion for customer first mantra. Therefore, these two awards are for our valued customers and business associates who have made this possible. And everyone in Prince Bank, from the bottom of our hearts wants to say a Big Thank You, you are our inspiration for a better bank.

Mr Sorachna further adds, ‘since its establishment three years ago of being a commercial bank, we have dedicated ourselves to winning the hearts and minds of our customers. Taking inspiration from our customers, banking is not merely a faceless transaction for us, it’s a journey together in realizing their financial goals and aspirations. We have been pursuing a customer-centric strategy since then, catering to their needs. ‘For example, we have recently launch PRINCE MobileBiz and PRINCE Merchants that is specifically catered to the needs of our business customers in addition of our PRINCE Mobile which has trajectory growth every year, thanks to digital natives who have embraced it with their lifestyle. And our business customers find it extremely helpful in optimizing their business processes especially in the digitalization of their business, which hastened during the Covid-19 pandemic. This allows them to focus more on pertinent issues in sustaining or growing their business, says Sorachna.

Being inspired by you, our customer-centric & obsession strategy which has guided us since can now be encapsulated in a new tagline for the bank, ‘We Try Harder For You’. This new tagline can be seen applied across the operations of the bank to product development, customers service, communications, and promotions. Everyone is very focused at Prince Bank to ensure that the customers’ needs are met if not exceeded. We believe that by doing so, we stand ready to serve our customers, the economy, and growing the country.

Mr Sorachna concluded, ‘with the inspiration and encouragement from these two significant international awards, Prince Bank will continue to strive being the best bank for our customers with better services and products. And to all our valued customers and business associates, thank you for the opportunity to serve you and allow us to be your bank of choice, we appreciate your business’.

• Tags: Best Commercial Bank, Best Innovation in Retail Banking, Prince Bank